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The Use of Chatbots in Digital Marketing

The Use of Chatbots in Digital Marketing

In this constant search for efficiency and personalization, a powerful tool has emerged that is changing the rules of the game: chatbots. These intelligent virtual assistants are transforming the way brands interact with their audience, providing instant responses, automating tasks, and generating personalized experiences in real-time.

In Kanji Comunicación we will explain what a chatbot is, find out if you can apply it to your business and some of the functions that a chatbot can perform in your business. Get ready to discover how this technology is transforming the way brands connect with their audience in the digital age!

What is a chatbot?

A chatbot is a software based on Artificial Intelligence capable of having a conversation in real time by text or voice.

There is a wide variety of chatbots out there, from simple ones that just answer frequently asked general questions to more sophisticated ones, which learn as people interact with them.

How do I know if a chatbot is right for my business strategy?

To make sure that a chatbot will become one of your best allies, first try to answer the following questions:  

  • Do I have little capacity to properly manage and follow up with all my customers and leads?
  • Do I need to collect data or report on conversations?
  • Are customer inquiries frequently repeated?
  • Do our customers need standardized answers? 

If you answered “yes” to the questions above, definitely use a chatbot. If you didn’t respond positively in the cases, you can start by implementing a bot that starts the conversation and then transfers it to a human to give detailed advice to your customers.

Tasks that a chatbot can perform in my business

One of the advantages of implementing a chatbot in your brand is to make it easier to manage customer service. Automating this function will allow users to be served in less time and provide convenience. Here are some other tasks that a chatbot can perform in your business to improve your customer experience and make tasks more efficient.

Lead Generation

A chatbot can interact with website or social media visitors, gathering relevant information and qualifying users as potential leads. You can ask questions, collect contact details, and provide information about products or services, generating sales opportunities for the brand.

Collecting Comments and Opinions

A chatbot can ask customers for feedback about their experience with the brand, products, or services. You can conduct interactive surveys, collect reviews, and testimonials. It provides an easy channel for customers to express their opinions, which helps the brand gain valuable insights and improve its products or services.

Personalized communication

A chatbot can provide support and resolve customer queries 24/7. You can answer product questions, provide order status information, resolve common issues, and escalate more complex inquiries to a human agent when needed.

Don’t forget to contact us for better advice on chatbots and how to implement them in your business.

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